What is

graphic design

I’m Hein de Haan, a graphic designer. But what is a graphic designer, really? Are you already a designer when you can type the right prompt into a random AI generator? Or when you open a Word document and manage to turn your text red?

really?

Technically, Yes

These days, almost anyone can call themselves a graphic designer.
But the difference shows in the depth, in the craft, the decisions, and the understanding behind every visual expression.

LATEST PROJECT

Elevate the Underground

For this project, I developed a full city-campaign concept for Rotterdam titled “Elevate the Underground.” The campaign explores and celebrates the hidden layers beneath the city. Tts history, art, architecture, technical systems, and future innovations. and reframes Rotterdam’s underground as a living, dynamic part of the city’s identity.

Connecting the Forgotten the hidden , and the emerging beauty of Rotterdam through the underground.

→ Click to explore the concept, visuals and process.

2025

Print, Cross Mediaal, (D)OOH marketing

MA, Gemeente Rotterdam

Marketing Design

I create strategic, results-driven marketing campaigns, from concept to execution.
This includes writing campaign plans, translating strategy into visuals, and ensuring a seamless rollout across all channels.

visual identity

A visual identity is a must have in the current market. Without you’d be just another company. I can create a visual identity that sets your company on the map.

webdesign

Without a website nowadays your company is not ’trustworthy’. For instance, whenever you get on a website and the site looks kind of ‘shady’. You immediately go away. I’m here to help you get your company on the digital map.