This portfolio is a selection of my work where I show my process in the projects by showing the assets and the work.
Projects can be conceptual or self-initiated, created to explore ideas, methods, or specific design challenges. These projects are clearly marked as fictional.
Other projects were developed for clients. Due to usage rights and confidentiality, not all work can be shown in full. In these cases, projects are presented in a limited form, focusing on the process, design decisions, and visual direction rather than complete deliverables.
These projects can be seen here
Where applicable, the project description clearly indicates whether the work is fictional or client-based.
This way, every project remains transparent.
For this project, I explored how a festival can become more than a place to party.
Burning Man became a space for memory, transition and celebration. Set within the raw Dutch landscape of dunes and sea.
A campaign built around questions instead of answers, rituals instead of rules, and participation.
Every journey holds something, what’s yours?
Purposely advertising the Rotterdam campaign in Amsterdam
For this project, I explored how the underground can become more than infrastructure.
Rotterdam beneath the surface became a place where history, art, and innovation quietly shape the city.
A campaign built around hidden stories instead of landmarks, layers instead of surfaces, and experience.
Where art, innovation & history meet
For this project, I created a poster that is supposed to activate the audience to write a letter to someone close. It is a protest towards the cold modern online messaging problem we face these days.
How would you feel if your letter were to be ignored ?