The concept about this project was to protest against problems of modern society. For this project I was determined to bring back the letter. Because of all the social media growth, the feeling of receiving a handwritten letter was forgotten completely. With this poster I wanted to show the feeling of receiving and writing a letter.
feel the personal touch of a handwritten letter
Rockybilly is a font that adds to the handwritten energy in the campaign. The rough and imperfect look gives the real message: real writing hives personality, warmth and human presence.
The opposite of Rockybilly. It shows the modern, non-personal touch that Bold modern fonts give nowadays. It gives of cold communication.
this is the feeling I wanted to bring to the audience. A lot of human emotions. Out of a lot of research we know now that passerby react to human emotions on streets. And because that is the core of the project. It was used in the poster.
This is the main poster. It gives a lot of emotion due to the sight of the writing girl who is writing a letter to her grandparents.