Visual identity, marketing design for advertising, website, printing
Visual identity and a multi-functional website for contesters
RESEARCH
First things first. Do a deep dive in the target group, competition, product. Also a DNA brand analysis to understand the market you’re currently trying to join into.
A good start and you’re halfway there.
concept
What is it you want to convey to your target? Are we designing to acknowledge a brand? Or making a campagne for a new product? Why are we thinking of a concept/ brand? And how are we going to achieve the best product?
design
To design is to convey an idea into a visual surrounding. The designer is to work with the client. Delivering the message you delivered to me. And releasing it as a visual family.
The client has to feel like he has been living with that family for years.
launch
Even an hour before the launch you can spot the smallest details. So to be honest, a project is never finished if done properly. As I said before, Design is beautiful, but its function is to inspire ideas. If the ideas keep on coming, my work has been done.